About Lunapearl
Your trusted guide to successful stock investing
Our Mission
At Lunapearl, our mission is to demystify the stock market and make investing accessible to everyone, regardless of their financial background or experience level. We believe that financial education is the foundation of successful investing, and we're committed to providing clear, practical, and unbiased information.
Our Story
Founded in 2020, Lunapearl was born out of the recognition that many Americans were missing out on the wealth-building potential of the stock market due to lack of knowledge and guidance. Our founder, Sarah Johnson, a former financial advisor, saw firsthand how proper education could transform people's relationship with investing.
What began as a small blog has grown into a comprehensive resource for thousands of new and experienced investors across the United States. Our team now includes financial analysts, certified financial planners, and investment educators who share a passion for helping others achieve financial success.
Our Approach
We take a pragmatic, evidence-based approach to investment education. Our content is:
- Accessible: We explain complex financial concepts in plain language
- Practical: We focus on actionable advice you can implement immediately
- Unbiased: We don't promote specific stocks or receive commissions from brokerages
- Current: We continuously update our content to reflect the latest market trends
Meet Our Team
Our diverse team of financial experts is passionate about helping you succeed in your investment journey.
Sarah Johnson
Founder & Chief Editor
Sarah is a former financial advisor with over 15 years of experience in the investment industry. She founded Lunapearl to make investing knowledge accessible to everyone.
Jessica Thompson
Senior Investment Analyst
Jessica specializes in market analysis and investment strategies. With an MBA in Finance and 10 years in equity research, she brings deep expertise to our investment content.
Michael Chen
Investment Educator
Michael has a talent for breaking down complex financial concepts into simple, actionable advice. He holds a CFP designation and specializes in retirement planning.
Amanda Wilson
Tax Specialist
Amanda is a CPA with expertise in tax-efficient investing strategies. She helps our readers understand how to minimize tax impacts while maximizing investment returns.
David Rodriguez
Risk Management Expert
David specializes in risk assessment and portfolio diversification. With a background in financial risk management, he helps investors understand how to protect their assets.
Our Values
Education First
We believe that financial education is the foundation of successful investing. Our primary goal is to empower you with knowledge.
Accessibility
We're committed to making investment knowledge accessible to everyone, regardless of their financial background or experience.
Integrity
We provide unbiased, transparent information and never recommend investments based on commissions or partnerships.
Long-term Focus
We advocate for sustainable, long-term investment strategies rather than risky get-rich-quick schemes.
Start Your Investment Journey Today
Let us guide you through the world of stock investing with our expert resources and personalized guidance.